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July 12, 2021 2 min read

We are excited to be a part of the first ever Allure Store in the SOHO area of New York City. It offers a one of a kind experiential retail experience to the beauty community and ourOil Blend is one of the amazing products being retailed in this beauty lover’s dream!

For a brand that has strived to provide better solutions for a healthy hair and scalp using African superfoods, Uhai is honored to be selected as part of the more than 300 expert-recommended make-up, skincare and hair care products that have been selected by the editorial staff at Allure.

This high-tech, inclusive, brick-and-mortar shopping venue is bringing a new kind of experience into the world of beauty retail as it offers interactive adventures with augmented reality, smart mirrors, hosting of in-store events, and tutorials from Allure’s very own editorial team. The store even provides QR codes to connect customers with personalized and relevant product content to make the most of their visit. More than many stores you’ll visit, the Allure Store makes shopping for the most highly sought after beauty products virtually effortless. 

According to Markus Grindel, the Managing Director of Global Brand Licensing,Condé Nast is thrilled about the launch of the Allure Store; it’s been designed to bring the brand to life with a unique and immersive shopping environment where customers can shop by Allure’s globally respected headlines for a truly seamless experience.”  

The Allure Store opened on July 1st at 191 Lafayette for in-store shopping and its operating hours are from 11am to 7pm every day.  People from all over New York and those visiting “the city that never sleeps” are already raving about the incredibly personalized and detailed shopping experience the Allure Store brings to its customers. 

Let us know in the comments when you plan to visit or if you’ve already stopped by the store. Our Oil Blend will be there for a limited time only (till September 30th) so head there now!

 


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